Articles

April 2, 2021
 

SHOWBUZZDAILY THURSDAY NETWORK SCORECARD – 4.1.2021

 

The night’s big reunion was its big winner.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

ABC:  Facing stepped-up competition, STATION 19 (0.7), GREY’S ANATOMY (0.8) and A MILLION LITTLE THINGS (0.4) all dropped 0.1.

CBS:  YOUNG SHELDON lost 0.1 to 0.6, and had a decent lead-out with the compatible UNITED STATES OF AL at 0.5.  MOM was steady at 0.5, and B POSITIVE was at 0.4 in its new timeslot, down 0.2 from its last 8:30PM airing.  CLARICE fell 0.1 to 0.3.

NBC;  The season premiere of MANIFEST was at 0.6, down 0.3 from the 2020 premiere and down 0.1 from its last finale (in both cases it had THE VOICE as a lead-in).  The crossover premiere of LAW & ORDER: ORGANIZED CRIME was a huge success, as SVU shot up a remarkable full Nielsen point from its most recent new episode to 1.6, and ORGANIZED CRIME itself debuted at 1.5.

FOX:  HELL’S KITCHEN dipped 0.1 to 0.7.  The season premiere episodes of THE MOODYS were at 0.3/0.2, compared to 0.7 for its series premiere (which aired after THE MASKED SINGER).

CW:  Reruns at 0.1/0.1.

Tonight, CW participates in cross-promotion for its parent company with a run of TBS’s rebooted WIPEOUT.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

Note: The fast affiliate-based ratings below measure what aired on network affiliates in 210 U.S. markets from 8-11 pm Eastern & Pacific or 7-10 pm Central & Mountain. The numbers are some combination of the network schedule and any pre-emptions (such as local news or weather coverage). Accurate program ratings will be available with the broadcast finals.

CABLE RATINGS: Come back this afternoon at the normal 1pm PT/ 4pm ET for detailed demographic ratings for top Thursday cable programs and broadcast finals.

PREVIOUS THURSDAY NETWORK SCORECARDS (FAST NATIONALS)

PREVIOUS THURSDAY CABLE & BROADCAST NATIONALS

NEWS & LATE NIGHT BROADCAST RATINGS

SPORTS RATINGS

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About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.