February 26, 2021



The movement was mostly downward.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

ABC:  CELEBRITY WHEEL OF FORTUNE dipped 0.1 to 0.8, THE CHASE stayed at 0.6, and the finale of THE HUSTLER was down 0.1 to 0.4.

CBS:  YOUNG SHELDON (0.9) and B POSITIVE (0.7) gained 0.1.  MOM (0.6), THE UNICORN (0.5) and CLARICE (0.4) were steady.

NBC:  The finale of MR MAYOR dropped 0.1 to 0.4, and SUPERSTORE returned from an off-week steady at 0.4.  SVU (0.6) and DATELINE (0.4) were both down 0.1.

FOX:  HELL’S KITCHEN lost 0.1 to 0.6, and both CALL ME KAT (0.5) and LAST MAN STANDING (0.4) were steady.

CW:  Reruns at 0.1/0.1.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

Note: The fast affiliate-based ratings below measure what aired on network affiliates in 210 U.S. markets from 8-11 pm Eastern & Pacific or 7-10 pm Central & Mountain. The numbers are some combination of the network schedule and any pre-emptions (such as local news or weather coverage). Accurate program ratings will be available with the broadcast finals.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Thursday cable programs and broadcast finals.






About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.


  1. Destiny

    So scripted (numbers)

    Decent: YS, B+, Mom, L&O SVU.
    Flops: Call me Kat, Mr Mayor, The Unicorn
    Megaflops: Last Man Standing, Clarice

    • 69 Road Runner

      Last Man Stranding ran for 9 seasons and does well in syndication = Not a flop

      Clarice is definitely disappointing

      • Raiderguy

        and it’s ending, so it’s kinda moot to talk about.

        I would definitely rate Clarice a megaflop and put Mr. Mayor in that category as well.

        • Destiny

          Its only a matter of time before Clarice hits a 0.3. The show has seven episodes left on CBS and I think by roughly the midway point of the season itl be there.

      • Destiny

        I did say numbers in my original post. I don’t even watch or care about most of these shows.

        • 69 Road Runner

          LMS did great numbers early on Friday nights for years. But FOX is now treating the show like a redheaded stepchild and scheduling it at the end of the night behind a somewhat incompatible sitcom.

  2. Rilm

    Hell’s will adjust up

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