Articles

February 16, 2018
 

SHOWBUZZDAILY THURSDAY NETWORK SCORECARD – 2.15.2018

 

The WINTER OLYMPICS didn’t have Valentine’s Day as an excuse last night.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2018 Feb 15.THU

NBC:  The WINTER OLYMPICS sank to a somewhat alarming 3.9 in prelims (the lowest since last Thursday’s pre-Opening Ceremony night), and in recent days it hasn’t risen in final ratings at all.  Comparisons to the parallel nights of other Winter Olympics:  2014 Sochi 5.9, 2010 Vancouver 7.0, 2006 Turin 6.1, 2002 Salt Lake City 9.7.

ABC:  THE BACHELOR WINTER GAMES dropped 0.1 to 0.7, but a special 20/20 about the return of ROSEANNE was heartening at 0.8.

CBS:  Reruns at 0.6-1.1.

FOX:  Reruns at 0.3/0.4.

CW:  Reruns at 0.3/0.2.

Tonight’s Olympics competition includes CW’s season finale of CRAZY EX-GIRLFRIEND. 

 

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2018 Feb 15.THU

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.

PREVIOUS THURSDAY NETWORK SCORECARDS (FAST NATIONALS)

PREVIOUS THURSDAY CABLE & BROADCAST NATIONALS

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About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."