ABC’s annual New Year’s Eve win was even wider than last year’s.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the charts.
ABC: DICK CLARK’S PRIMETIME NEW YEAR’S ROCKIN EVE held almost exactly from last year’s edition, at 2.0/3.1 compared to 2019’s 2.0/3.2.
CBS: Reruns at 0.2-0.4.
NBC: NEW YEAR’S EVE: ESCAPE FROM 2020 was at 0.8, followed by NBC’S NEW YEAR’S EVE 2021 at 1.0, both down from last year’s 1.0/1.4.
FOX: FOX’S NEW YEAR’S EVE TOAST & ROAST 2021 dropped 0.2 from last year’s holiday special to 0.6.
CW: A rerun at 0.1.
The networks greet 2021 tonight with… not very much, although CW will for the first time simulcast the season premiere of RUPAUL’S DRAG RACE with VH1, as will MTV and other Viacom networks. ESPN is likely to control the night with its CFP PLAYOFFS games.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.
Note: The fast affiliate-based ratings below measure what aired on network affiliates in 210 U.S. markets from 8-11 pm Eastern & Pacific or 7-10 pm Central & Mountain. The numbers are some combination of the network schedule and any pre-emptions (such as local news or weather coverage). Accurate program ratings will be available this afternoon with the broadcast finals.
PREVIOUS THURSDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS THURSDAY CABLE & BROADCAST NATIONALS
NEWS & LATE NIGHT BROADCAST RATINGS
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