November 24, 2017



Thanksgiving night’s NFL game was an easy winner, but also something of a turkey.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2017 Nov 23.THU

NBC:  The preliminary 4.4 for THURSDAY NIGHT FOOTBALL was down 1.7 from 2016 (which was itself down 1.9 from 2015), a pattern the league will hope ends here.

CBS:  Football did help CBS, which had the afternoon game leading into primeitme.  Thus a rerun BIG BANG THEORY actually outrated last week’s new episode 2.9 vs. 2.6, and YOUNG SHELDON shot up 0.6 to 2.6, with MOM up 0.4 to 1.8, LIFE IN PIECES up 0.2 to 1.3, and SWAT up 0.2 to 1.1.

CW:  Airing original episodes didn’t work out nearly as well for CW, where SUPERNATURAL fell 0.4 to 0.3, and ARROW was down 0.2 to 0.3, both series lows.  (The network aired reruns last Thanksgiving.)

ABC:  Reruns at 0.3-0.5.

FOX:  Reruns at 0.4/0.4.

The Friday network line-up is heavy on holiday specials, as well as GRAMMY’S GREATEST STORIES on CBS.  FOX airs COLLEGE FOOTBALL.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2017 Nov 23.THU

CABLE RATINGS: Come back Tuesday morning for detailed demographic ratings for top cable programs from this day, later than normal due to the Thanksgiving holiday weekend.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.