January 15, 2021



CALL ME KAT took a hit.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

ABC:  CELEBRITY WHEEL OF FORTUNE remained the highest-rated Thursday show by a significant margin, but it dropped a rounded 0.1 to 1.1 as was THE CHASE (0.8) and THE HUSTLER (0.6). 

CBS:  Sitcom reruns at 0.3-0.5, then STAR TREK: DISCOVERY held at 0.1.

NBC:  MR MAYOR was at 0.5 compared to last week’s premiere 0.6/0.5.  SUPERSTORE aired for the first time since November 19 and held at 0.5.  SVU was steady at 0.6, and DATELINE gained 0.1 to 0.4.

FOX:  HELL’S KITCHEN dipped 0.1 to 0.7.  CALL ME KAT dropped 0.2 to 0.5, and LAST MAN STANDING stayed at 0.5.

CW:  WORLD’S FUNNIEST ANIMALS was at 0.1/0.1, followed by a LEGACIES rerun at 0.1.


COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

Note: The fast affiliate-based ratings below measure what aired on network affiliates in 210 U.S. markets from 8-11 pm Eastern & Pacific or 7-10 pm Central & Mountain. The numbers are some combination of the network schedule and any pre-emptions (such as local news or weather coverage). Accurate program ratings will be available this afternoon with the broadcast finals.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Thursday cable programs and broadcast finals.






About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.


  1. Johann

    Looks like Star Trek Discovery has gone where no CBS show has gone before. 0.0 in a demo.

  2. 69 Road Runner

    I think Teri Hatcher may have been drunk on Celebrity Wheel last night

  3. Destiny

    Fair to call Mr Mayor a bomb. NBC have given it two significant timeslot promotions and still its at a 0.5.

    • 69 Road Runner

      Ted Danson appears to still be quite popular with the older folks. Look at the extra million or more viewers than Superstore despite a similar rating in the main demographic.

    • ChrisM

      Every show of late seems to be averaging at 0.5. It’s possible the pandemic pushbacks amid streaming rollouts enabled people to more fully discover other stuff to watch.

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