THE SKED: Sun/Mon Cable Ratings Scorecard – 7/21-22

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SUNDAY

HBO:  It’s still TRUE BLOOD season, and even though the show slipped 0.1 to 2.4 among 18-49s, holding more or less even in total viewers at 4.5M, that was by far the biggest cable rating of the night.  In fact, even though HBO is only in 1/3 of US households, it came within 0.1 of the highest-rated broadcast show of the evening.  (And adding the extra 0.5 from the 11PM rebroadcast would put it on top.)  At 10PM, THE NEWSROOM–now as dramatically problematic as last season!–lost 300K viewers and 0.1 in the demo from last week’s season premiere, putting it at 0.8 and 1.9M.

SHOWTIME:  DEXTER climbed by 0.1 to 1.2 in the demo, even in total viewers at 2.5M.  The increasingly uncompelling RAY DONOVAN (remember when Jon Voight’s character was scary?) had the same result, up 0.1 in the demo (to 0.6) and steady in total viewers (1.5M), which did narrow the gap with The Newsroom.

TNT:  As FALLING SKIES heads toward its season finale in 2 weeks, this week’s unusually tricky episode scored very well, up 0.2 in the demo to 1.3 and up 400K viewers to 3.7M.  It added 0.4 and 1.1M with the 11PM re-airing.

LIFETIME:  DEVIOUS MAIDS is on a impressive upswing (in ratings, if not quality), up 0.2 in 18-49s to 1.0, and by half a million total viewers to 2.8M.  In comparison, its lead-in DROP DEAD DIVA was about even at 0.7/2.2M.

AMC:  THE KILLING has been written off for dead before, but its post-Mad Men numbers provide little justification for keeping it around, as it held at 0.4 in the demo and lost 150K viewers to 1.4M.

MONDAY

TNT:  A strong night for MAJOR CRIMES, which rose by 300K viewers to 5.4M and by 0.1 in the demo to 0.9 (plus 1.5M/0.3 for the 11PM rebroadcast).  KING & MAXWELL remained at 0.5 in 18-49s, but climbed by 300K total viewers to 3.4M.

ABCFAMILY:  THE FOSTERS and SWITCHED AT BIRTH are proving a potent combo.  Switched was solid with last week at 0.8/1.8M (and had gaudier numbers in the network’s target female demos, including 1.5 in 18-34, 1.9 in 12-34 and 3.1 in teens).  Fosters, which should be instants away from a pick-up now that ABCF has jettisoned Bunheads and The Lying Game, rose 0.2 in 18-49s to 0.8 and by 100K viewers to 1.9M, and it, too, is hitting the network’s young women sweet spot (1.5 in 18-34, 2.1 in 12-34 and above Switched in teens).  Several of these were new highs.

MTV:  The young audience was also served by TEEN WOLF, steady at 1.8M total viewers and 0.8 in 18-49s.