>The ratings for the ACM Awards on CBS were understated. The corrected numbers appear below.
CBS took a bit of a hit with the Academy of Country Music Awards, which were down over 20% 9% from last year’s telecast. The night as a whole was up a tick from last week, leading CBS to a nightly victory with a 2.6 rating for Adults 18-49. Three hours of Celebrity Apprentice (two back to back original episodes) lifted NBC out of fourth place into a third-place tie with an under-performing FOX.
Nightly Primetime Average
Sunday ABC CBS FOX NBC
04.01.2012 2.1 2.6 1.6 1.6 THIS WEEK
03.25.2012 2.2 2.5 1.9 1.4 LAST WEEK
04.03.2011 2.3 2.9 1.8 2.2 LAST YEAR
CBS won the night with a 2.3 2.6 rating from 7-11 pm with Adults 18-9, down two tenths from last week. 60 Minutes suffered without a big sports lead in and a normal 7:00 start, averaging a 1.3 rating despite having three strong stories on the economic devastation in central Florida with the end of the manned space program, new scientific studies showing the dangers of sugar in the American diet including potential risks to cancer cell growth, and an update to the classic story about the insane market for contemporary art. The 8-11 schedule was pre-empted for the 47th annual Academy of Country Music Awards, which averaged a 2.6 3.0 rating (down 9% from last year). The 8 pm hour averaged a 2.6 rating (a close second place to ABC’s Once Upon a Time), but CBS took control from 9 pm onward. The 9 pm hour averaged a 3.2 rating (six tenths ahead of second place Desperate Housewives), while 10 pm averaged a 3.3 rating (a 1.3 rating margin or 65% ahead of second place Celebrity Apprentice). Last year on this night: 60 Minutes (1.6) and ACM Awards (3.3).
CBS Sun High Low 2.26 3.04 3.11 3.18 3.25 4.01
60 Minutes 4.8 1.5 1.3 1.6 1.7 2.2 2.3 1.3*
Amaz Race 3.3 2.2 2.2 2.8 2.9 2.7 2.6
Under. Boss3.0 2.3
Good Wife 2.7 1.7 — 1.9 1.7 1.9 1.8
CSI Miami 2.6 1.8 1.1R 2.1 2.1 1.8 2.1
ABC was down a tenth from lat week, with Once Upon a Time and GCB down two tenths from last week, with both on track for season lows (pending revision with the official nationals tomorrow morning). Desperate Housewives, heading for the series finale, is holding at a 2.6 rating for the fourth week in a row. On this night last year on ABC: AFHV (1.6), Secret Millionaire (2.7), Desperate Housewives (2.9) and Body of Proof (2.0).
ABC Sun High Low 2.26 3.04 3.11 3.18 3.25 4.01
AFHV 2.0 1.1 — 2.2 1.4 1.3 1.2 1.2R
Once Upon 4.0 2.9 — 3.4 2.9 2.9 2.9 2.7*
Desp House 3.2 1.8 — 2.5 2.6 2.6 2.6 2.6*
Pan Am 3.1 0.7 —
GCB 2.3 2.0 2.2 2.3 2.0 2.1 1.9*
FOX had another unspectacular night with a repeat Simpsons at 8 pm lowering the potential for the original Family Guy at 9 pm (headed for a tie with its season low). Last year 8-10 pm on this night: Simpsons repeat (1.9), Bob’s Burgers (1.7), Family Guy repeat (2.1) and Cleveland Show (2.2).
FOX Sun High Low 2.26 3.04 3.11 3.18 3.25 4.01
Simpsons 5.4 2.0 1.6R 2.5 2.3 2.4 1.9R 1.6R
Bob’s Burg 2.1 1.9 1.9 2.1 2.0 1.6*
Napoleon 4.4 1.7 1.6R 2.0 —
Cleveland 2.2 2.2
Family Guy 4.4 2.5 1.6R 2.8 2.8 2.8 2.1R 2.5*
Amer Dad 3.0 1.7 1.5R 2.1 2.2 2.2 2.0 2.0*
NBC was up from last week, moving into a third-place tie with FOX for the night with a 1.6 rating. The 8 pm hour was upgraded by the addition of a third original hour of Celebrity Apprentice. (Basically two episodes played back to back, with each episode about 90-minutes instead of the usual bloated two-hour format). The 8-9 hour averaged a 1.5 rating, placing fourth in the hour among the broadcast networks but almost doubling the recent Harry’s Law original. At 9 pm, Apprentice moved up to a 1.8 rating, still stuck in fourth place, however. At 10 pm, the Donald Trump reality show finished with a 2.0 rating, good enough for second place (ahead of GCB but behind the ACM Awards). On this night last year: Dateline (1.0), America’s Next Great Restaurant (1.5) and Celebrity Apprentice (3.1).
NBC Sun High Low 2.26 3.04 3.11 3.18 3.25 4.01
Harry’s Law1.1 0.8 1.1 1.0 0.8 —
Celeb App 2.6 1.8 1.8 2.3 2.0 1.8 1.8 1.9*
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