The holiday weekend made for a tepid evening.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: Sandwiched between 0.4s for reruns of AMERICA’S FUNNIEST HOME VIDEOS and CASTLE, BACHELOR IN PARADISE fell 0.3 to 1.0.
CBS: 60 MINUTES started the night at 0.7, down 0.4 from last week. BIG BROTHER dropped 0.6 to 1.6, which still towered over the 0.4/0.5 reruns that followed.
NBC: The night’s NASCAR coverage has a preliminary 1.1.
FOX: Reruns, topped by 0.8 for FAMILY GUY.
BACHELOR IN PARADISE and RUNNING WILD finish their summers tonight. On cable, VH1’s hit LOVE & HIP-HOP franchise shifts locales from Atlanta to Hollywood.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
CABLE RATINGS: Come back this Tuesday afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday Wednesday morning. (A day later than normal because of the Labor Day holiday delays.)
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