September 28, 2015



Mixed news for the Sunday ABC line-up.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 SUN.27 Sep

ABC:  After a 0.7 clip show, ONCE UPON A TIME returned at 1.8, just over half of last fall’s 3.5 FROZEN-driven premiere.  BLOOD & OIL didn’t stir up much at 1.4, but QUANTICO showed signs of life with a 1.9 debut.

FOX:  Comparisons to the 1st Sunday of the Fall 2014 season don’t really make sense, because those numbers were inflated by the huge SIMPSONS/FAMILY GUY crossover episode.  Comparing last night instead to the 2d Sunday of last fall, BOB’S BURGERS had a 1.3 season premiere (down 0.1), THE SIMPSONS was at 1.5 (down half a point), BROOKLYN NINE-NINE was at 1.5 (down 0.1), and FAMILY GUY was at 1.5 (down 0.4).  The season premiere of THE LAST MAN ON EARTH was at 1.4, down a full point from last spring’s premiere, but in line with where the show settled during its run.

CBS:  After a 2-hour 60 MINUTES that was probably inflated by late football at 2.9, the 2-hour series finale of CSI scored 1.8, considerably better than the low 1s the show had been getting during its final full season.

NBC:  The preliminary rating for SUNDAY NIGHT FOOTBALL is 7.3, compared to last week’s 8.5.

The only premiere tonight is on cable, but it’s a big one:  Comedy Central will cross its fingers and hope that THE DAILY SHOW WITH TREVOR NOAH can fit into Jon Stewart’s shoes.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 SUN.27 Sep

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.