People may be excited about TV these days, but they weren’t about last night’s EMMYS.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: Despite all the buzz and media attention paid to THE EMMYS, and a general sense that this year’s telecast and host Jimmy Kimmel did a solid job, the show took another ratings hit, down 0.7 (about 20%) from last year’s preliminary number to 2.5–which comes after 2015 fell 0.6 from 2014, which was itself down 0.5 from 2013. That’s more than a 40% plunge in the space of 3 years. The night started with 1.3 for the EMMYS PRE-SHOW.
CBS: At least in preliminary numbers, thanks to a big national NFL overrun that went into primetime and the weakness of the Emmys, Part 1 of THE CASE OF JONBENET RAMSEY was surprisingly competitive at 2.1. Lead-in 60 MINUTES was even more boosted by the late football, with a preliminary 3.4.
NBC: SUNDAY NIGHT FOOTBALL towered over everything, of course But continuing the trend we’ve seen since the season kicked off, the preliminary 7.4 was significantly lower than the preliminary 8.5 scored by the parallel game last year (which also aired against the Emmys).
FOX: Still in reruns, and currently topped by 1.1 for the 7PM BOB’S BURGERS, but much of that number will turn out to reflect local NFL coverage.
The new network season begins tonight (except at CW, which holds its powder until early October), with the arrival of KEVIN CAN WAIT (and an off-night preview of THE GOOD PLACE), as well as season premieres of THE BIG BANG THEORY, THE VOICE, GOTHAM and LUCIFER. CBS also airs the conclusion of its JONBENET RAMSEY docu-miniseries.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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