August 8, 2016



OLYMPICS ratings remained down, but took a step in the right direction.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and Olympics comparisons follow the chart.

Fast Demo 2016 Aug SUN.07

NBC:  RIO SUMMER OLYMPICS ratings remained at 20-year lows on Sunday night.  However, at a preliminary 9.0, they were sharply up from Saturday, and at least hit the range of the 2000 and 2004 games.  If the telecasts follow the traditional pattern, the ratings will dip again tonight.

CBS:  The only network to compete with the Olympics with original programming didn’t fare well, as 60 MINUTES dropped 0.6 to 0.6, BIG BROTHER was down 0.2 to 1.5, and (after a 0.3 MADAM SECRETARY rerun), BRAINDEAD fell 0.2 to a new low 0.3.

ABC:  Reruns at 0.5-0.6.

FOX:  Reruns, topped by FAMILY GUY at 0.5.

Tonight’s season finales include DEVIOUS MAIDS and UNREAL on Lifetime, and ANGIE TRIBECA on TBS.

RIO OLYMPIC RATINGS So Far Compared to Previous Summer Games:

Summer Olympics 2016 thru 08 07

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2016 Aug SUN.07

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.