NOTE: Preseason football will again lead to some adjustments in final numbers.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
CBS: At the moment, 60 MINUTES is at 1.1 and BIG BROTHER is at 2.2, but there were local pre-emptions for the Cowboys and 49ers preseason NFL games that will lead to adjustments. 60 MINUTES is inflated by the end of the game on KPIX in San Francisco (which aired in the 7 pm hour Pacific time), while BIG BROTHER and the reruns that followed are inflated by NFL viewing in Dallas on KTVT.
FOX: The national Sunday night NFL FOOTBALL game (St Louis vs Tennessee) was at a preliminary 1.6.
ABC: BACHELOR IN PARADISE held at 1.3, and KATRINA: 10 YEARS AFTER was at 0.6, down 0.1 from last week’s SAVE MY LIFE.
NBC: A night of reruns, with HOLLYWOOD GAME NIGHT at 0.04/0.7 and AMERICAN NINJA WARRIOR at 0.8.
Tonight’s line-up features season finales for Lifetime’s DEVIOUS MAIDS and TNT’s MURDER IN THE FIRST, and the return of SWITCHED AT BIRTH on ABCFamily.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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