The TEEN CHOICE AWARDS weren’t much of a choice on a generally down night.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis follows the chart.
FOX: After 2 steady years at 0.8, the TEEN CHOICE AWARDS fell 0.2 to 0.6, barely ahead of the 0.4/0.5 animated reruns that preceded the special.
ABC: THE $100,000 PYRAMID dropped 0.2 from last week to 1.2, and both CELEBRITY FAMILY FEUD and MATCH GAME were down 0.1, respectively to 1.4 and 1.1. The night started with 0.7 for a AMERICA’S FUNNIEST HOME VIDEOS rerun.
CBS: The entire schedule was pushed half an hour or so due to an overrun from the PGA TOURNAMENT, so numbers may shift in tomorrow’s finals. For the moment, 60 MINUTES is at 1.2, and after a rerun of MADAM SECRETARY, BRAINDEAD is at 0.5.
NBC: DATELINE held at 0.6, then reruns were at 0.5/0.8.
THE BACHELORETTE ends its season tonight, while NBC airs the season premiere of RUNNING WILD, which won’t get much airtime before the Olympics take over the network’s schedule for 2 weeks.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
The Comparisons chart will return next week.
COMING SATURDAY: Complete coverage of Summer Olympics ratings from Rio, starting with audience estimates for Friday night’s Opening Ceremony.
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