August 1, 2016



The TEEN CHOICE AWARDS weren’t much of a choice on a generally down night.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis follows the chart.

Fast Demo 2016 Jul SUN.31

FOX:  After 2 steady years at 0.8, the TEEN CHOICE AWARDS fell 0.2 to 0.6, barely ahead of the 0.4/0.5 animated reruns that preceded the special.

ABC:  THE $100,000 PYRAMID dropped 0.2 from last week to 1.2, and both CELEBRITY FAMILY FEUD and MATCH GAME were down 0.1, respectively to 1.4 and 1.1.  The night started with 0.7 for a AMERICA’S FUNNIEST HOME VIDEOS rerun.

CBS:  The entire schedule was pushed half an hour or so due to an overrun from the PGA TOURNAMENT, so numbers may shift in tomorrow’s finals.  For the moment, 60 MINUTES is at 1.2, and after a rerun of MADAM SECRETARY, BRAINDEAD is at 0.5.

NBC:  DATELINE held at 0.6, then reruns were at 0.5/0.8.

THE BACHELORETTE ends its season tonight, while NBC airs the season premiere of RUNNING WILD, which won’t get much airtime before the Olympics take over the network’s schedule for 2 weeks.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

The Comparisons chart will return next week.  

COMING SATURDAY: Complete coverage of Summer Olympics ratings from Rio, starting with audience estimates for Friday night’s Opening Ceremony.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.