The holiday weekend blew a hole in most network programming.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: The audience for the network’s slate of retro game shows was doing something else on the Sunday of 4th of July weekend, as CELEBRITY FAMILY FEUD and THE $100,000 PYRAMID were each down half a point, respectively to 1.1 and 1.2, and MATCH GAME fell 0.4 to 1.1. The night started with a 0.5 AMERICA’S FUNNIEST HOME VIDEOS rerun.
CBS: After a 0.5 60 MINUTES, BIG BROTHER dropped 0.3 from last Sunday to 1.3. Reruns followed at twin 0.3s.
NBC: US OLYMPIC TRIALS featured Track & Field at 0.7 and Swimming at 0.9. A 0.7 AMERICAN NINJA WARRIOR rerun rounded out the night.
FOX: Reruns, topped by FAMILY GUY at 0.6.
There are 4th of July specials on CBS and NBC tonight, while FOX quietly ends the season (at least) of the low-performing HOUDINI & DOYLE.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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