Blowouts aren’t great for sports ratings.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: The preliminary 5.5 for Game 2 of the NBA FINALS–a 33-point victory for Golden State vs. Cleveland–was down half a point from last year’s preliminary Game 2 number. The final number should be around 6.8. The preliminary 2.5 for the mini-JIMMY KIMMEL LIVE that preceded the game will come correspondingly down.
FOX: At 1.1, the MISS USA pageant was down 0.2 from its last broadcast airing to 1.1. (The 2015 pageant aired on Reelz after NBC disassociated itself from Donald Trump.)
NBC: DATELINE was up 0.1 from last week to 0.5. After a 0.7 AMERICAN NINJA WARRIOR rerun, the series finale of GAME OF SILENCE was up 0.1 from Thursday’s 2-hour installment to 0.6.
CBS: 60 MINUTES gained 0.2 to 0.8, and then reruns were at 0.3-0.4.
NBC has a STANLEY CUP FINALS game tonight, and on Lifetime, the acclaimed UNREAL and lead-in DEVIOUS MAIDS return to the line-up.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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