Only one network counted last night.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: THE SUPER BOWL is currently at 35.0 in 18-49s, up 0.6 from last year’s preliminary number. That could go up by 5 or more points in final ratings. THE BLACKLIST, which began at 10:38PM, is currently at 11.2, up from NEW GIRL’s preliminary 11.1 last year. That number will also go up. These are obviously gigantic numbers, but it’s worth noting that last year’s game was a blowout, while this year’s went down to the wire, which would normally prompt fewer departures in the last quarter.
ABC, CBS and FOX: No one attempted to compete with the game, and the highest rating anywhere was a 1.0 for a rerun SHARK TANK.
Everything on the networks is new tonight, with the exception of a rerun SCORPION.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.
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