December 28, 2015



Even SUNDAY NIGHT FOOTBALL quieted for the holidays.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis follows; comparison charts will resume with the return of regular network programming next week.

Fasts Demo 2015 Dec SUN.27

NBC:  SUNDAY NIGHT FOOTBALL, with virtually no competition, was at a preliminary 5.3, down 0.2 from last week’s early number.

CBS:  Since FOX had the late national NFL game, 60 MINUTES was way down from last week, but its 1.4 was down just 0.1 from 2 weeks ago.  UNDERCOVER BOSS was down 0.2 to 1.4.  Reruns followed at twin 0.9s.

ABC:  An all-rerun night was led by AMERICA’S FUNNIEST HOME VIDEOS at 0.8.  A set of MUPPETS reruns were particularly low, one episode at 0.4 and the other 3 at 0.3s.

FOX:  Thanks to the late NFL game, the night’s reruns did nicely, led by THE SIMPSONS at a preliminary 1.9.

NBC continues its curious scheduling of sitcoms SUPERSTORE and TELENOVELA tonight, throwing new episodes onto a night of reruns a week before their “series premieres.”  On cable, TNT is so desperate to be out of the LEGENDS business that it’s airing all 3 of the show’s final episodes in a row.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

This feature will return after the holidays.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Thursday cable programs. Friday cable ratings will be posted early Tuesday morning. Saturday & Sunday cable ratings will be posted Wednesday morning.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.