December 21, 2015



Old favorites were a little less favorite.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis follows the chart.  Note that because there will be little regular programming on the networks over the next 2 weeks, comparison charts will resume after the holidays.

Fasts Demo 2015 Dec SUN.20

CBS:  NOTE–the late afternoon NFL overrun led to the scheduled MADAM SECRETARY rerun not airing in most of the country.  60 MINUTES benefited from the lead-in to climb 1.1 from last week to a preliminary 2.6.  The season premiere of UNDERCOVER BOSS fell 0.3 from last year to 1.4.  CSI: CYBER climbed 0.3 to 1.1.

FOX:  The MISS UNIVERSE PAGEANT might have done better if people had known in advance that the wrong winner was going to be crowned.  As it is, the show dropped 0.3 from last year’s NBC airing (which was broadcast 8-11PM rather than 7-10PM) to 1.7.

ABC:  The singalong version of THE SOUND OF MUSIC lost 0.2 from last year’s rendition to 1.0.

NBC:  Currently, SUNDAY NIGHT FOOTBALL is down 0.7 from last week’s preliminary number to 5.5.

We’re now deep into the networks’ holiday hibernation period.  The only new programming on any broadcaster tonight is the duo of GREAT CHRISTMAS LIGHT FIGHT and GREAT HOLIDAY BAKING SHOW on ABC.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

This feature will return after the holidays.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.