A good night for sports, and a bad night for everything else.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
FOX: WORLD SERIES Game 5 averaged 21.5 million persons 2+ and a 6.2 P18-49 rating from 8-11 pm ET in the preliminary fast affiliate-based nationals. When the official ratings are available tomorrow (adding in the post-11 pm portion of the close game and adjusting the western time zone viewing), the Game 5 ratings should go up from there at least somewhat. These numbers crush the average Game 5 ratings since 2006 (15.0 million P2+ and a 4.4 P18-49 live+same day rating) and far exceed the previous highs since 2006 with total viewers (17.2 million P2+ in 2015 for Kansas City at NY Mets) and with adults 18-49 (5.3 P18-49 rating in 2009 for NY Yankees at Philadelphia). The 18-49 rating was 1.2 above the preliminary number for 2015’s Game 5, and although this may shift in final numbers, it’s a particular note of success that the game beat the NFL for the night. (Baseball has a better chance of holding onto victory in the final Total Viewers tally.)
NBC: The World Series didn’t really hurt SUNDAY NIGHT FOOTBALL, however. The game had a preliminary 6.0, which was up 0.7 from last week’s early rating.
ABC: The giant sports ratings didn’t leave much room for anything else. AMERICA’S FUNNIEST HOME VIDEOS (airing before the games) held at 0.8, but ONCE UPON A TIME (0.9), SECRETS & LIES (0.6) and QUANTICO (0.6) all dropped 0.1, all to series lows.
CBS: Similarly, even if one compares ratings to 2 weeks ago (last week, CBS had the national late afternoon NFL game), while 60 MINUTES gained 0.1 to 1.3, NCIS: LA fell 0.1 to 1.2, MADAM SECRETARY took a 0.3 tumble to 0.8, and ELEMENTARY was down 0.1 to 0.6, series lows for the latter two.
ABC preempts the flop CONVICTION tonight for ALL ACCESS NASHVILLE, a pre-CMAs special.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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