October 24, 2016



Aside from NBC’s primetime game, both CBS and FOX had afternoon NFL overruns that slid their schedules in part of the country, so many of the numbers below will be adjusted tomorrow.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.


ABC:  The only network more or less stuck with its preliminary numbers wishes that weren’t the case, as the line-up continued to sink.  AMERICA’S FUNNIEST HOME VIDEOS held at 0.8, and that was the good news.  ONCE UPON A TIME lost 0.1 to 1.0, SECRETS & LIES dropped 0.2 to 0.7, and QUANTICO fell 0.1 to 0.7.  All 3 of those series set or tied their series lows.

NBC:  The preliminary 5.3 for SUNDAY NIGHT FOOTBALL was up 0.8 from last week’s early number, welcome news for an NFL that’s been reeling from ratings drops.

CBS:  For now, 60 MINUTES is at 3.2, NCIS: LA is at 1.7, MADAM SECRETARY is steady at 1.1, and ELEMENTARY is up 0.1 to 0.8.

FOX:  The 1.6 for BOB’S BURGERS probably won’t last past its post-football adjustment, and currently THE SIMPSONS is at 1.6 (last week’s episode scored 3.0, but that was not only the year’s TREEHOUSE OF HORROR episode but swollen by the late afternoon national NFL game), then SON OF ZORN is down half a point to 1.0, FAMILY GUY is down 0.4 to 1.2, and THE LAST MAN ON EARTH is down 0.2 to 0.9.

CBS is beginning its post-THURSDAY NIGHT FOOTBALL Mon/Thurs pivot, and tonight that means the launch of MAN WITH A PLAN, which will have a BIG BANG THEORY lead-in to help its premiere.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.


CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.