Football helped all FOX’s shows… except one.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
FOX: With a second consecutive late football Sunday to lead the way, THE SIMPSONS (with its yearly “Treehouse of Horror” episode) was up 0.2 from last week’s unadjusted numbers to 3.5. BROOKLYN NINE-NINE gained even more, up 0.3 to 2.5, a rare note of good news in FOX’s fall. FAMILY GUY rose a mighty 0.6 from its last original episode to 2.5. MULANEY, though, its order already cut to the number of episodes it had shot as of last week, remained dismal at 1.1.
ABC: The FROZEN storyline on ONCE UPON A TIME continues to pay dividends, steady at 2.7 but more notably up 0.6 from the parallel week last season. RESURRECTION lost almost half that lead-in, down 0.1 to a new low 1.4. REVENGE was up 0.1 to 1.3.
CBS: On a night without late afternoon football (except in some regional areas), 60 MINUTES lost 0.1 to 1.2. The rest of the line-up was well-matched if not overwhelmingly popular, with MADAM SECRETARY (steady), THE GOOD WIFE (up 0.1) and CSI (steady) all at 1.4.
NBC: Peyton Manning set the all-time NFL passing touchdown record, which made for a happy SUNDAY NIGHT FOOTBALL, up a full point at 7.0 from last week’s preliminary number.
Tonight CBS begins its complicated maneuvering with THE MILLERS. Displaced by THURSDAY NIGHT FOOTBALL, it was then kept off post-football Thursdays so the network could give MOM a boost–but only temporarily, with the plan as of now being to return it to Thursdays and its BIG BANG THEORY lead-in after a few weeks. For now, though, it’s on Mondays, and starting next week its lead-in will be the much weaker 2 BROKE GIRLS. But as a parting gift, CBS is giving it a BIG BANG lead-in tonight.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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