October 12, 2015




Time to trot out the “Everyone was watching THE WALKING DEAD” excuse.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Demo Profile 2015 SUN.11 Oct

ABC:  QUANTICO remained strong in its 3rd week, but at 1.6 it was down 0.3 from its last airing.  Earlier, ONCE UPON A TIME dropped 0.2 to 1.6, and BLOOD & OIL put itself on the critical list by plunging half a point to 0.8.  The night started with 1.1 for AMERICA’S FUNNIEST HOME VIDEOS.

CBS:  The late NFL game boosted 60 MINUTES to 3.0, which may be adjusted in finals.  MADAM SECRETARY held at 1.4 (if that number holds up), THE GOOD WIFE slipped 0.1 to 1.1, and CSI: CYBER was steady at 0.9.

FOX:  Note:  comparisons are to 2 weeks ago, because last week FOX had the late national NFL game, which inflated its numbers.  After a rerun of THE GRINDER at 0.9 (also likely including some regional NFL viewers), BOB’S BURGERS was down 0.2 to 1.0, THE SIMPSONS was steady at 1.5 , BROOKLYN NINE-NINE lost 0.2 to 1.3, FAMILY GUY was down 0.1 to 1.4, and THE LAST MAN ON EARTH dropped 0.3 to 1.1.

NBC:  The preliminary 5.8 for SUNDAY NIGHT FOOTBALL fell 1.5 from last week’s early number.

CW finishes rolling out its fall schedule tonight with its only series premiere, CRAZY EX-GIRLFRIEND, and the season premiere of JANE THE VIRGIN.  On cable, FX’s FARGO will attempt to duplicate last year’s remarkable creative coup with an entirely new storyline and cast.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Three Way Comp 2015 SUN.11 Oct

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.