September 4, 2017



COLLEGE FOOTBALL seized the chance to take a Sunday before the NFL arrives.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2017 Sep 03.SUN

ABC:  After 0.6 for a FALL PREVIEW promo special, the WEST VIRGINIA VS VIRGINIA TECH game was at a preliminary 1.2.

FOX:  UCLA VS TEXAS A&M has a preliminary 0.7.

CBS:  60 MINUTES started the night steady at 0.7, then BIG BROTHER was down 0.2 from last Sunday to 1.6.  The night ended with NCIS: LA reruns at 0.4/0.4.

NBC:  A DO YOUR JOB PART 2 special was at 0.3, followed by reruns of AMERICA’S GOT TALENT at 0.4, and AMERICAN NINJA WARRIOR at 0.5.

Two of the summer’s notable failures (both pushed out of primetime during the course of their seasons) end tonight:  AMC’s LOADED and TNT’s WILL. 

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2017 Sep 03.SUN

CABLE RATINGS: Saturday & Sunday cable ratings will be posted Wednesday morning, later than normal due to the Labor Day holiday.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.