This year’s NBA FINALS continue to score a bit lower than last year’s.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: Game 2 of the NBA FINALS had a preliminary 5.2, down half a point from 2017’s Game 2 preliminary (which adjusted up 1.4 in finals), but up 0.1 from Thursday’s early number.
CBS: 60 MINUTES gained 0.1 to 0.6, and INSTINCT was at 0.5, higher than last week’s back-to-back 0.4/0.3. Reruns at 0.3/0.3 followed.
NBC: After DATELINE rose 0.3 to 0.5, a corporate pre-sequel tie-in airing of JURASSIC WORLD was at 0.9.
FOX: Reruns at 0.2-0.4.
AMC gives the event treatment to DIETLAND tonight, including a 2-hour premiere, simulcasts on Sundance and We, and an after-show. In addition, Freeform’s THE FOSTERS begins its final 3-episode mini-season, setting up the forthcoming spin-off.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.
PREVIOUS SUNDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS SUNDAY CABLE & BROADCAST NATIONALS
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