March 18, 2019



The NCAA Tournament is already helping CBS.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

ABC:  After 0.8 for an AMERICA’S FUNNIEST HOME VIDEOS rerun, AMERICAN IDOL was steady at 1.3.  SHARK TANK gained 0.1 to 0.9.

CBS:  60 MINUTES rose 0.3 to 1.1, probably because of its NCAA Brackets lead-in.  GOD FRIENDED ME rose 0.2 from last week to 0.8.  The 9-11PM shows returned from a week off, with NCIS: LA steady at 0.9, and MADAM SECRETARY down 0.1 to 0.5.

NBC:  The night started with 0.4 for a rerun of ELLEN’S GAME OF GAMES, then WORLD OF DANCE held at 0.8, and GOOD GIRLS lost 0.1 to 0.5.

FOX:  THE SIMPSONS remained at 0.8, BOB’S BURGERS climbed 0.1 to 0.9, and FAMILY GUY dropped 0.1 to 0.8.  The night’s reruns were at 0.4/0.7.

CW:  SUPERGIRL (0.3) and CHARMED (0.2) were steady.

Primetime tonight includes the series premiere of ABC’s THE FIX, the midseason return of FOX’s 9-1-1, and the season finale of CW’s BLACK LIGHTNING.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.