Articles

March 1, 2021

The Sked: Sunday Network Scorecard 2.28.2021

The preliminary 8-11PM numbers below for NBC do not include live viewing of the GOLDEN GLOBES in the Pacific Time Zone from 5-8PM local time. The 7-8PM ET numbers below do include Pacific Time Zone viewing of the 10-11PM ET hour of the show from 7-8pm PT. When the time-zone adjusted numbers are available tomorrow morning, 7-8pm will go down substantially and 8-11pm will go up by +25% or more.  These are very rough estimates: view with caution.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

NBC:  Notwithstanding the wise cautions above, there are no two ways about it–these GOLDEN GLOBES numbers were disastrous.  The 1.2 preliminary rating is down about 68% from the 2020 early number, and even if the final rating rises to 1.6 or so, it will be similarly down compared to last year’s final 4.7.  Things were just as bad even in the older-skewing Total Viewers metric.  ABC has a lot to be concerned about for this year’s Oscars.

ABC:  AMERICA’S FUNNIEST HOME VIDEOS (0.8) and AMERICAN IDOL (1.0) were steady, but THE ROOKIE fell 0.2 to 0.4.

CBS:  60 MINUTES dropped 0.2 to 0.6, while THE EQUALIZER (0.7) and NCIS: LA (0.5) were down 0.1, and NCIS: NEW ORLEANS held at 0.5.

FOX:  CHERRIES WILD is currently up 0.2 to 0.5, which may indicate a sports adjustment will be forthcoming.  BLESS THE HARTS stayed at 0.3, THE SIMPSONS (0.4) and THE GREAT NORTH (0.3) were down 0.1, BOB’S BURGERS fell 0.2 to 0.3, and FAMILY GUY (0.4) lost 0.1.

CW:  BATWOMAN (0.1) and CHARMED (0.1) were steady.

Tonight, NBC’s THE VOICE begins its midseason session, followed by new lead-out DEBRIS.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

Note: The fast affiliate-based ratings below measure what aired on network affiliates in 210 U.S. markets from 8-11 pm Eastern & Pacific or 7-10 pm Central & Mountain. The numbers are some combination of the network schedule and any pre-emptions (such as local news or weather coverage). Also live events such as sporting events and major specials are usually undercounted because the fast nationals measure what was on in primetime in the Pacific Time Zone (mostly what aired after the live event ended on the West Coast). Accurate program ratings will be available with the broadcast finals.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings and broadcast finals will be posted Tuesday morning.

PREVIOUS SUNDAY NETWORK SCORECARDS (FAST NATIONALS)

PREVIOUS SUNDAY CABLE & BROADCAST NATIONALS

NEWS & LATE NIGHT BROADCAST RATINGS

SPORTS RATINGS

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About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."




17 Comments


  1. Destiny

    Yikes The Rookie & Batwoman.


  2. 69 Road Runner

    It looks like that ‘True Crime’ episode last night was a Rookie mistake….


    • Destiny

      It’s more like the casual audience tuned out after American Idol ended and watched Golden Globes. I doubt the content made much of a difference.


    • Rich

      How would viewers know that until they watched it?

      I actually thought it was an interesting diversion. ABC is screwing THE ROOKIE with it’s on-and-off scheduling that is so sporadic it’s ridiculous.


      • 69 Road Runner

        Ratings for The Rookie fell for the 2nd half hour…. Maybe some of them tuned out because of the content? I sort of liked the episode, but it was a little weird.


  3. ryan

    the awards shows didn’t air during the pandemic last year (the Oscars got off on Feb. 9 and they’re always the last big one) so i guess it’s gonna be their time in the barrel now, esp. if they’re all largely Zoom

    the Grammys being more performance-driven might be an exception tho


    • The Golden globes were as interesting as watching paint dry. Those awards are so easy to buy. They should go back to being the bastard child of the Oscars


  4. 69 Road Runner

    The GG ratings are down more than 50 percent? Maybe half of the country is tired of being preached to by liberal Hollywood?


    • Rich

      Please. Just shove the liberal Hollywood stuff already.

      You’re here and posting ALL THE TIME while you complain about the stars and people who make these shows and movies???? GMAFB.


      • 69 Road Runner

        I do like being entertained by Hollywood, but I don’t enjoy having ideology constantly crammed down my throat


      • Justme

        Downvote grumpy rich!


        • Rich

          I’m grumpy??? LOL The snowflakes are the ones complaining about Hollywood politics and having “ideology crammed down my throat.”

          No one’s cramming ANYTHING. You have the option to not watch or turn off anything and everything. Me? I’m glad to have more options that Scott Baio, Tim Allen, Dean Cain, Kevin Sorbo, and James Woods — and every other right wing nutjob.


          • 69 Road Runner

            So,you don’t like to have right-wing ideology crammed down your throat? Noted!


    • Louis

      Oh my gosh, enough with the liberal Hollywood crap. So boring. The ratings are down because who got to see many or any of the movies nominated? While some were streaming, it is not the same as ones that have been released to theaters which were closed for the most part. I usually watch but did not because I was not familiar with basically any of the movies.


  5. Justme

    Hilarious about the golden globes!! Hahaha


  6. nan

    I agree with Louis. I too do not care to hear about politics at the award shows (good luck on that), but the ratings will remain down because the nominees do not resonate with the audience amid covid.



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