February 19, 2018



The WINTER OLYMPICS stayed subdued.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2018 Feb 18.SUN

NBC:  The WINTER OLYMPICS had a preliminary 3.6 for the night, below the parallel nights from earlier Olympics:  2014 Sochi 4.9, 2010 Vancouver 5.9, 2006 Turin 5.5, 2002 Salt Lake City 9.3.  It was also significantly below last Sunday’s 5.4.

CBS:  60 MINUTES dipped 0.1 to 0.7, then BIG BROTHER: CELEBRITY EDITION held last Sunday’s 1.2.  Reruns at 0.4/0.4 followed.

ABC:  AMERICA’S FUNNIEST HOME VIDEOS lost 0.1 to 0.9, then after a pair of 0.7/0.7 CELEBRITY FAMILY FEUD reruns, SHARK TANK was down 0.1 to 0.7.

FOX:  Reruns at 0.4-0.7 (although there’s a good chance the preliminary 0.7 for the 7PM BROOKLYN NINE-NINE rerun will come down in finals).

THE BACHELOR and more BIG BROTHER: CELEBRITY EDITION face the Olympics tonight.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2018 Feb 18.SUN

CABLE RATINGS: Come back Wednesday morning for detailed demographic ratings for top Sunday cable programs, a day later than usual due to the Presidents Day holiday.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.