‘
THE MASKED DANCER’s start wasn’t even close to its predecessor’s.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: Reruns at 0.2-0.5.
CBS: After 60 MINUTES plunged to 0.7 without a national NFL lead-in, reruns at 0.3/0.3/0.3.
NBC: The preliminary 3.8 for SUNDAY NIGHT FOOTBALL was up 0.4 fom last week’s early number.
FOX: Despite the late afternoon national NFL game as its lead-in, THE MASKED DANCER launched at 1.2. That was down 0.1 from the last post-NFL episode of THE SIMPSONS, and it was wildly below the 2.9 premiere of THE MASKED SINGER (which had no football lead-in). MASKED DANCER also fell significantly over the course of the hour. It was followed by a promo special for FOX’s midseason line-up at 0.5, and a FAMILY GUY rerun at 0.3.
CW: After a PENN & TELLER: FOOL US rerun at 0.1, THE OUTPOST dropped 0.1 to zero.
Tonight, HBO airs the Season 2 finale of HIS DARK MATERIALS.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.
Note: The fast affiliate-based ratings below measure what aired on network affiliates in 210 U.S. markets from 8-11 pm Eastern & Pacific or 7-10 pm Central & Mountain. The numbers are some combination of the network schedule and any pre-emptions (such as local news or weather coverage). Also live events such as sporting events and major specials are usually undercounted because the fast nationals measure what was on in primetime in the Pacific Time Zone (mostly what aired after the live event ended on the West Coast). Accurate program ratings will be available Tuesday morning with the broadcast finals.
PREVIOUS SUNDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS SUNDAY CABLE & BROADCAST NATIONALS
NEWS & LATE NIGHT BROADCAST RATINGS
###
About the Author
