October 9, 2017



Week 2 ended on another depressing note for the networks.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2017 Oct 08.SUN

CBS:  The late national NFL game was at FOX this week, which sent 60 MINUTES spiraling down by a full point to 1.1.  WISDOM OF THE CROWD fell 0.3 in its 2d week to 1.0.  NCIS: LA was also down 0.3 to 1.0.  The season premiere of MADAM SECRETARY dropped 0.3 from the 2016 premiere (in the 9PM hour) to 0.8.

FOX:  Conversely, the NFL overrun pushed THE SIMPSONS up 0.8 to 2.2.  But with that much bigger lead-in, GHOSTED only managed to hold last week’s 1.4, which doesn’t bode well for next week.  FAMILY GUY (1.4) and THE LAST MAN ON EARTH (1.0) were each up 0.1.

ABC:  After THE TOY BOX held at 0.4, AMERICA’S FUNNIEST HOME VIDEOS premiered at 0.9, SHARK TANK lost 0.2 from last week’s 2-hour premiere to 1.1, and 10 DAYS IN THE VALLEY dropped 0.1 to an even more dreadful 0.4.

NBC:  The preliminary 5.2 for SUNDAY NIGHT FOOTBALL was up 0.3 from last week’s early number.

Now that the larger broadcasters have had 2 weeks to peddle their wares, CW begins its premiere week tonight with SUPERGIRL and the new series VALOR.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2017 Oct 08.SUN

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.




About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."