October 23, 2017



The arrival of THE WALKING DEAD didn’t change much on the broadcast networks.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2017 Oct 22.SUN


FOX:  After 1.3 for BOB’S BURGERS (up 0.2 from last week), the annual “Treehouse of Terror” episode of THE SIMPSONS was at 1.6, which was up 0.3 from last week, and up 0.1 from last year’s final number.  GHOSTED gained 0.1 to 1.1, while FAMILY GUY (1.2) and THE LAST MAN ON EARTH (0.8) were steady.

ABC:  THE TOY BOX (0.4), AMERICA’S FUNNIEST HOME VIDEOS (0.9), and 10 DAYS IN THE VALLEY (0.4) held last week’s ratings, but SHARK TANK, which aired directly against WALKING DEAD, fell 0.2 to 0.9.

CBS:  The network had the late national NFL game for the 2d week in a row, and 60 MINUTES remained high, up 0.1 to 2.4.  WISDOM OF THE CROWD stayed at 1.1, NCIS: LA slipped 0.1 to 1.0, and MADAM SECRETARY climbed 0.2 to 0.9.

NBC:  New England is one of the NFL’s most reliable draws, and SUNDAY NIGHT FOOTBALL was up 0.6 from last week’s preliminary number to 5.6.

The networks keep their line-ups in place on Monday  night.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2017 Oct 22.SUN

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.