October 16, 2017



The afternoon NFL switch between CBS and FOX will change things up for those networks each week.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2017 Oct 15.SUN

CBS:  With the late afternoon game as lead-in, 60 MINUTES doubled to 2.2, WISDOM OF THE CROWD rose 0.2 to 1.2, and NCIS: LA was up 0.1 to 1.1.  The effect dissipated by MADAM SECRETARY, which stayed at 0.8.

FOX:  Conversely, no national game meant that after BOB’S BURGERS aired at a preliminary 1.1, THE SIMPSONS fell by 0.9 to 1.3, GHOSTED was down 0.4 to 1.0, FAMILY GUY lost 0.2 to 1.2, and THE LAST MAN ON EARTH dropped 0.2 to 0.8.

ABC:  TOY BOX held at 0.4, AMERICA’S FUNNIEST HOME VIDEOS was down 0.1 to 0.8, SHARK TANK (1.1) and 10 DAYS IN THE VALLEY (0.4) were steady. 

NBC:  The preliminary 5.0 for SUNDAY NIGHT FOOTBALL was down 0.2 from last week’s early number.

All the networks keep their line-ups in place tonight.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2017 Oct 15.SUN

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.