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November 20, 2011
 

The Sked: SATURDAY RATINGS November 19 & Sweep Update

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Written by: Mitch Metcalf
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>Last night, ABC had another good Saturday with college football.  Most of the country saw USC upset #4 ranked Oregon, and ABC scored a 2.4 Adult 18-49 rating in the fast nationals, which we are boosting to an estimated 2.8 time-zone adjusted rating.  The 2.8 rating would be 65% above the 1.7 rating turned in by college football on the comparable night last year. 

CBS was a weak second place last night from 8-11 pm (1.1 rating).  The comedies Big Bang Theory (1.2) and 2 Broke Girls (1.3) improved the 8 pm hour over the same night last year (Crimetime Saturday with a 0.9 rating).  However, 9-11 pm lagged behind last year’s results.  The Mentalist (0.9 last night at 9) was lower than Crimetime Saturday at 9 last year (1.1), and 48 Hours Mystery was down year-to-year (1.4 last night and 1.1 last year).

FOX’s Saturday has utterly collapsed when the UFC is not on.  Cops at 8:00 (1.2) compares to a 1.7 last year, while Cops at 8:30 (1.4) also lags last year’s result (1.8).  But the big miss comes at 9 pm: Terra Nova repeat last night (0.6) versus the departed America’s Most Wanted (1.7).

NBC’s drama repeats, Harry’s Law (0.4), Prime Suspect (0.6) and L&O: SVU (1.1), averaged a 0.7, slightly behind last year’s 0.8 for Notre Dame football.

           NOVEMBER SWEEP LAST NIGHT
          2011 vs 2010 Day 24

                 2011    2010
          ABC     2.8     1.7     +65% 
          CBS     1.1     1.2     -10%
          FOX     1.0     1.8     -47%

          NBC     0.7     0.8     -13% 

           NOVEMBER SWEEP SCORECARD
          2011 vs 2010 Through Day 24 of 28

                 2011    2010
          FOX     3.2     2.7     +19%
          CBS     2.8     2.6     + 8%
          ABC     2.4     2.5     – 2%
          NBC     2.3     2.3     – 1%



About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.