February 18, 2018

The Sked: Saturday Network Scorecard 2.17.2018

Past Winter Olympic Same Night (Second Saturday) P18-49 live+same day ratings:
2014 Sochi 4.4, 2010 Vancouver 7.4, 2006 Turin 6.3, 2002 Salt Lake City 8.8

Last night’s NBC Olympic fast nationals should rise about +1% in the official nationals.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Fast Demo 2018 Feb 17.SAT

CABLE RATINGS: Come back early Wednesday for detailed demographic ratings for top Saturday cable programs, a day later than usual due to the Presidents Day holiday.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.