Fast national ratings indicate NBC is on track for an 8.3 rating with Adults 18-49 in prime time Saturday night, well below the same night in Beijing but on par with Athens and Sydney. The 8.3 rating assumes NBC excluded the 8:00 half hour by delaying the national commercials until 8:30 (as it usually does on Olympic Saturday nights). If the 5.6 rating from 8:00-8:30 is included in the nightly rating, Saturday’s rating would drop to a 7.9 rating.
8:30-9:00 last night averaged a 6.6 rating (up from a 6.0 Friday night), but each half hour from 9-11 pm Saturday was slightly lower than Friday’s.
9:00-9:30: 7.5 Saturday vs 7.7 Friday.
9:30-10:00: 8.5 Saturday vs 8.8 Friday.
10:00-10:30: 9.2 Saturday vs 9.8 Friday.
10:30-11:00: 9.8 Saturday vs 10.1 Friday.
The London average through nine nights is currently a preliminary 10.6 rating, now four tenths of a rating point ahead of Beijing and still well ahead of 2000 and 2004.
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