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August 8, 2012
 

The Sked: Olympic Ratings through 12 Nights — Updated Chart

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Written by: Mitch Metcalf
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Updated London Summer Olympic ratings chart.  Preliminary 9.3 Adult 18-49 rating last night (back on track and higher than previous recent summer games on this night).

Average through 12 nights now 10.3 rating, down a tenth from yesterday but still four tenths ahead of Beijing.

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About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.
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