NETWORK UPDATE: WHAT WOULD YOU DO? slipped 0.1 to 0.5.
FRIDAY CABLE: There was hardly any regular series programming on July 4th. ESPN’s WORLD CUP coverage, as detailed in our WORLD CUP SKEDBALL post, provided the two highest ratings of the day by far at 2.2/1.8., with a 1.1 for the same network’s telecast of the annual Nathan’s Hot Dog Eating Contest. After that, apart from 0.5 for WWE (Syfy), down 0.4 from last week, the day was dominated by reruns, especially AMC’s WALKING DEAD marathon, which took up 11 of the day’s top 24 slots.
Not even the fireworks were a draw for TV on the 4th this year.
NBC: The MACY’S 4TH OF JULY FIREWORKS SPECTACULAR didn’t live up to its title, dropping 0.4 from last year to 1.1. At 10PM, a rebroadcast drew 0.9, also down 0.4 from last year.
ABC: WHAT WOULD YOU DO? had half last week’s rating at 0.6, and 20/20 dropped 0.5 to 0.8.
CBS: Reruns at 0.4 across the board.
FOX: Reruns, topped by MASTERCHEF at 0.4.
CW: Reruns, with 0.3s for WHOSE LINE IS IT ANYWAY and a rare 0.1 for REIGN.
Tonight brings the usual summer Saturday mix of reruns, cheap reality programming and baseball. On Sunday, NBC continues its guerrilla campaign against ABC’s Rising Star (which by now is like kicking a dog when it’s down), this time putting a Miley Cyrus concert special up against the series. On cable, Lifetime has the Season 2 premiere of THE WITCHES OF EAST END.
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