NBC: See Mitch Metcalf’s Skedball post for detailed analysis of the Sochi WINTER OLYMPICS ratings. Last night’s preliminary 4.5 slumped badly, down 1.4 from Thursday and below all 3 of the previous Winter Games on the parallel night. NBC will hope this drop was solely due to Valentine’s Day. Despite the over 2 point advantage Sochi’s Opening Ceremonies had on Turin (and a 1 point win vs. Turin last Tuesday), in primetime Sochi is now tied overall with Turin’s games and far below Vancouver and Salt Lake City.
OTHER NETWORKS: Only ABC even attempted to compete with the Olympics on Friday, and it was also the only network to crack a 1 rating, with 1.2 for a SHARK TANK rerun, 1.1 for a new 20/20, and 1.0 for a run of BE MY VALENTINE, CHARLIE BROWN. A triple-play of HAWAII 5-0 reruns on CBS was at 0.8-0.9, FOX’s reruns didn’t get beyond 0.7 for BONES, and CW’s were at 0.2-0.3.
No one’s trying on Saturday and Sunday, either, with reruns and theatrical movies filling the broadcast schedules (and a new 48 HOURS on CBS). The interesting challenge will come from cable, where aside from THE WALKING DEAD on AMC, TNT has the NBA ALL-STAR GAME going head-to-head with Olympics coverage. Last year’s game had a healthy 3.5 18-49 rating.
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About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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