August 9, 2016



Day 4 OLYMPICS ratings were still down, but made up a little ground compared to past games.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and Olympics comparisons follow the chart.

Fast Demo 2016 Aug MON.08


NBC:  The RIO SUMMER OLYMPICS coverage fell half a point in 18-49s to 8.6, but that was less of a drop than the full point drop for Day 4 in London, and the 1.5 drop in Sydney.  If the games play out according to form, the numbers should go up at least a point tonight.

ABC:  BACHELOR IN PARADISE held last Tuesday’s 1.4 premiere rating, but MISTRESSES dropped 0.1 to 0.5.

CBS:  Reruns at 0.5-0.7.

FOX:  SO YOU THINK YOU CAN DANCE reruns at 0.4/0.3.

CW:  SUPERGIRL reruns at 0.3.

Tonight’s season finale is TNT’s ANIMAL KINGDOM.

RIO OLYMPIC RATINGS So Far Compared to Previous Summer Games:

Summer Olympics 2016 thru 08 08

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2016 Aug MON.08

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.