August 25, 2015



NBC lost some stamina last night.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 MON.24 Aug

NBC:  AMERICAN NINJA WARRIOR took an odd half-point hit to 1.4, and RUNNING WILD fell 0.3 to 1.0.  Both shows are listed as originals (UPDATE:  BUT THE AMERICAN NINJA WARRIOR EPISODE WAS A CLIP SHOW), and although the network was preempted in Cincinnati for the local NFL simulcast, that normally increases preliminary numbers instead of bringing them down, so it’s not clear, which explains why the night went so badly.

ABC:  BACHELOR IN PARADISE gained 0.3 to 1.8, and the after-show was up 0.4 to 1.1.  However, none of that did much for THE WHISPERS, which rose 0.1 to 0.6.

FOX:  SO YOU THINK YOU CAN DANCE was steady at 0.9.

CW:  PENN & TELLER: FOOL US is currently up 0.1 to 0.6, WHOSE LINE IS IT ANYWAY is stable at 0.5, and SIGNIFICANT MOTHER is up 0.1 to 0.3.  However, the NY CW station was preempted for baseball, so those numbers may change.

CBS:  Reruns led by 2 BROKE GIRLS and THE ODD COUPLE at 0.9.

While other cable networks are folding their summer tents, TNT premieres its period cop show PUBLIC MORALS tonight.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 MON.24 Aug

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.