OLYMPICS Night 10 followed pattern with a drop from Sunday.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and Olympics comparisons follow the chart.
NBC: Night 10 of the RIO SUMMER OLYMPICS dropped a point, a dip that was less sharp than the parallel night in London, but worse than Beijing or Athens. At this level, the Games are roughly on par with a typical Sunday Night NFL game.
ABC: BACHELOR IN PARADISE lost 0.1 to 1.3, and MISTRESSES was steady at 0.5.
CBS: Reruns at 0.6-0.8.
FOX: Reruns at 0.4-0.5.
CW: SUPERGIRL reruns at 0.3.
MTV’s SCREAM concludes its 2d low-rated season tonight.
RIO OLYMPIC RATINGS So Far Compared to Previous Summer Games:
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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