July 5, 2016



The only fireworks that interested viewers on July 4th were the literal kind.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2016 Jul MON.04

NBC:  The MACY’S 4TH OF JULY FIREWORKS SPECTACULAR easily took the night, way up from 0.9 in 2015 (which was on a Saturday) to 1.5 for the initial airing and 1.1 for an instant rerun.

CBS:  After 0.6-0.7 reruns, the BOSTON POPS FIREWORKS SPECTACULAR trailed behind the Macy’s brand at 0.8.

FOX:  The finale of HOUDINI & DOYLE, for the year at least, had no help from a 0.4 SO YOU THINK YOU CAN DANCE lead-in rerun, and remained at last week’s 0.4.

ABC:  With a 0.4 BACHELORETTE rerun as lead-in, MISTRESSES tumbled 0.2 from last week to 0.5.

CW:  Note that the 8PM hour of the chart is incorrect, although the rating is accurate:  the 0.2 is for a rerun of the IHEARTRADIO SUMMER POOL PARTY music special.  Reruns of WHOSE LINE IS IT ANYWAY followed at 0.2/0.3.

With episodes being aired two at a time, it didn’t take long for ABC’s UNCLE BUCK to reach tonight’s season finale.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2016 Jul MON.04

CABLE RATINGS: Come back this Wednesday afternoon for detailed demographic ratings for top cable programs from this day, 24 hours later than normal due to the Independence Day holiday.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.