July 28, 2015



THE BACHELORETTE had an impressive season finale party.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 MON.27 Jul

ABC:  THE BACHELORETTE season finale was up a strong 0.4 from the 2014 finale, and up 0.5 from last week.  The AFTER THE ROSE post-show was equally strong at 2.4, up 0.3 from its 2014 predecessor.

NBC:  AMERICAN NINJA WARRIOR may have been dented a bit by the ABC competition, down 0.2 from last week to 1.9.  RUNNING WILD, however (with guest Kate Winslet) gained 0.2 to 1.3.

FOX:  SO YOU THINK YOU CAN DANCE dropped 0.2 to a season low 0.8.

CW:  PENN & TELLER: FOOL US rose 0.2 to 0.7, an extremely healthy number for its network in summer.  After a 0.4 WHOSE LINE IS IT ANYWAY  rerun, CEDRIC’S BARBER BATTLE was up 0.1 to 0.3.

CBS:  Reruns, led by 0.9s for 2 BROKE GIRLS and MIKE & MOLLY.

The broadcasters air their regular Tuesday summer line-ups tonight.  On cable, FACE OFF returns to Syfy.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 MON.27 Jul

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.