July 14, 2015



RUNNING WILD sped up NBC’s summer Monday.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 MON.13 Jul

NBC:  Even though AMERICAN NINJA WARRIOR fell 0.2 to 1.7, RUNNING WILD debuted for the season at 1.3, slightly down from 2014 but up 0.4 from last week’s finale of THE ISLAND.

ABC:  THE BACHELORETTE was down 0.1 to 1.9 and THE WHISPERS was up 0.1 to 0.9, but because WHISPERS didn’t actually start until 10:01PM, one or both of those shifts could shift back in final numbers.


CW:  PENN & TELLER: FOOL US was steady at 0.5, and both WHOSE LINE IS IT ANYWAY and CEDRIC’S BARBER BATTLE were up 0.1, respectively to 0.5/0.4.

CW:  Reruns, led by 2 BROKE GIRLS at 1.0.

FOX’s coverage of baseball’s ALL-STAR GAME is the main event of tonight’s primetime.  Last year’s game had a preliminary 3.0 rating.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 MON.13 Jul

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.