Note: because of July 4th, unless otherwise noted all comparisons are to 2 weeks ago.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: THE BACHELORETTE was down 0.1 to 1.9, still enough to win the night. MISTRESSES is the one show of the night that ran a new episode on last week’s holiday, and last night’s 0.8 doubled that score, and was also up 0.1 from 2 weeks ago.
NBC: AMERICAN NINJA WARRIOR returned at 1.7, down 0.2 from its last airing (which ran at 9PM after a US OLYMPIC TRIALS installment). A SPARTAN rerun was at 1.1.
CBS: After 2 hours of 0.6-0.8 reruns, BRAINDEAD dropped 0.1 to a paltry 0.4.
FOX: SO YOU THINK YOU CAN DANCE gained 0.2 to 0.9.
CW: Reruns at 0.3/0.2.
FOX has the baseball ALL-STAR GAME tonight, and MAYA & MARTY and TO TELL THE TRUTH end their seasons.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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