The premiere of BRAINDEAD didn’t show much life.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: Game 5 of the NBA FINALS had a preliminary 6.0, which was up a big 1.3 from Friday’s preliminary for Game 4, but down 0.2 from the early number for Game 5 in 2015 (on a Sunday). The ratings should climb significantly for Game 6, and a Game 7 would be even more of a bonanza for ABC.
CBS: The premiere of BRAINDEAD only managed 0.7, tying the SCORPION rerun that preceded it. Competition was strong, of course, but CBS knew that unless the Finals ended in 4 games, an NBA game was likely for the night and went ahead anyway. The night started with 0.8 sitcom reruns.
NBC: After AMERICAN NINJA WARRIOR rose 0.3 from last Wednesday to 1.9, the compatible SPARTAN: ULTIMATE TEAM CHALLENGE launched at 1.5.
FOX: SO YOU THINK YOU CAN DANCE and HOUDINI & DOYLE were each down 0.2 from last week, respectively to 0.8 and 0.4.
CW: REIGN held at 0.3. The new WHOSE LINE IS IT ANYWAY gained 0.1 to 0.4, with the rerun steady at 0.3.
Tonight’s premieres include crime drama ANIMAL KINGDOM on TNT, and sitcoms UNCLE BUCK on ABC and WRECKED on TBS.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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