May 12, 2015



A lackluster night for the networks.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 MON.11 May

NBC:  THE VOICE gained 0.1 from last week to 2.4, but it continues to run 20% below last year’s numbers, and yesterday’s announcement of the end of AMERICAN IDOL has to ring in the network’s ears.  THE NIGHT SHIFT fell 0.1 to 1.2.

CBS:  2 BROKE GIRLS and MIKE & MOLLY traded ratings, with GIRLS down 0.1 to 1.6 and MIKE up 0.1 to 1.7.  STALKER held at 1.5.  NCIS LA lost 0.1 to 1.3.

ABC:  DANCING WITH THE STARS grew by 0.2 to 2.1, and the season finale of CASTLE remained at 1.4.

FOX:  2 hours of THE FOLLOWING were at 1.0/0.9, the first hour down 0.1 from last week.

CW:  The season finales of THE ORIGINALS and JANE THE VIRGIN were both steady at 0.5.

Tonight’s season finales include NCIS and NCIS: NEW ORLEANS on CBS, UNDATEABLE (back-to-back episodes) and CHICAGO FIRE on NBC, and a 2-hour exit for AGENTS OF SHIELD.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 MON.11 May

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.