College basketball’s big night.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
CBS: The preliminary 7.2 rating for the NCAA CHAMPIONSHIP GAME was up 1.2 from last year’s preliminary number, which then adjusted upward to a final 7.2, so last night’s adjusted rating should be significantly higher. The night started with a 2.4 MIKE & MOLLY rerun, fueled by early arrivals for the big game.
NBC: THE VOICE fell 0.3 to 2.9. Currently, THE NIGHT SHIFT is up 0.2 from last week to 1.4, but the show routinely begins at 10:01PM, so that number may not stand when final ratings are issued this afternoon.
ABC: DANCING WITH THE STARS was down 0.1 to 2.0, followed by 0.8 for a CASTLE rerun.
FOX: After a 0.5 GOTHAM rerun, THE FOLLOWING dropped 0.2 to a new series low 0.9, the second week in a row that it’s hit a low.
CW: THE ORIGINALS and JANE THE VIRGIN returned from hiatus, to little effect: ORIGINALS held at its series low 0.5, and JANE fell 0.1 to its series low 0.4.
Aside from a rerun of THE FLASH, the networks are new tonight. With NBC airing a 2-hour THE VOICE, the signs are dire for the 2d episode of FOX’s WEIRD LONERS.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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