March 7, 2017



Last week’s arrivals slipped.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2017 Mar 06.MON

NBC:  THE VOICE dropped 0.4 from last week’s cycle premiere to 2.7, still enough to take the night, and TAKEN fell 0.3 to 1.3. 

ABC:  THE BACHELOR aired another 1-hour edition and was down 0.2 from last week to 2.2  The WOMEN TELL ALL after-show special followed at 1.8, down 0.4 from 2016.

FOX:  24: LEGACY dipped 0.1 to 0.9, and APB remained at 0.8.

CW:  SUPERGIRL held at 0.7, and a rerun PENN & TELLER: FOOL US special had the same 0.3 as last week’s new JANE THE VIRGIN.

CBS:  Only SUPERIOR DONUTS was new, and it had the same 1.2 as it did last week when surrounded by new episodes.  As was the case last week, the night was led by a rerun BIG BANG THEORY, this time at 1.5.

ABC debuts reality series PEOPLE ICONS tonight, and on cable, FX has the penultimate season premiere of THE AMERICANS.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2017 Mar 06.MON

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.