Articles

March 24, 2015
 

SHOWBUZZDAILY MONDAY NETWORK SCORECARD (Updated With Late-Night Ratings) – 3.23.2015

 

THE NIGHT SHIFT had an unusually perky night.  In addition, note that in the post-midnight realm, LATE LATE SHOW WITH JAMES CORDEN had a solid start with older audiences, premiering at 1.4 in total households, ahead of the 1.2 for LATE NIGHT WITH SETH MEYERS.  In 18-49s, though, Meyers was ahead of Corden, 0.5 to 0.4.  The new show was up over the numbers that Craig Ferguson had been averaging, but that’s not much of a surprise, considering that this was a heavily-promoted premiere.  As with all late-night shows, the result that counts will be the one earned over time.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

 

Demo Profile 2015 MON.23 Mar

NBC:  Even though THE VOICE was down 0.1 to 3.3, and there was fresh competition on the other networks, THE NIGHT SHIFT had a 0.3 jump from last week to 1.6. The show’s rating was still largely fueled by its lead-in (the 10PM/10:30PM numbers were 1.8/1.3), but nevertheless an encouraging sign.

FOX:  THE FOLLOWING was a slightly better lead-in for itself than last week’s GOTHAM rerun had been, as its 2 hours were at 1.2/1.2, up 0.1.

CBS:  2 BROKE GIRLS and MIKE & MOLLY were both down 0.2, to 1.9/1.8, and it’s worth noting that the MIKE decline was in spite of the fact that its lead-in was 0.2 higher than last week’s BIG BANG THEORY rerun.  SCORPION held at 2.0, and NCIS: LA dropped 0.2 to 1.6.

ABC:  DANCING WITH THE STARS and CASTLE were each down 0.1, to 2.0/1.4.

CW:  Reruns at 0.3/0.3.

Tonight’s line-up features the season finale of THE MINDY PROJECT on FOX (not being given much of a boost by a rerun NEW GIRL lead-in), as well as the all-important second episodes of ONE BIG HAPPY on NBC and IZOMBIE on CW. 

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 MON.23 Mar

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.